PHOTO: Adobe Digital marketing has become a necessity for any business attempting to survive in this day and age. It’s been said that the most important thing is not the amount of money you spend on digital marketing but the way you spend it. What does this mean? Well, certain categories within digital marketing will…
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Austin Helton is CEO and Founder of Tally and Mass, a digital marketing consultancy in San Diego, CA. getty A friend once told me, “In 2016 [at the time], every company needs to be a software company …” In many ways, I think every company in 2021 feels a pull toward being a digital marketing company. To…
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Andrew Addison, CEO of Purple Square, discusses the importance of putting people at the heart of digital marketing Martech needs to be an enabler, not a driver. Marketing automation has been powering digital marketing for decades now, helping businesses to personalise campaigns and to aim the right messages at the right people. For marketing to…
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