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Fast-Growing Waterloo Sparkling Water Chooses Grovara Online Marketplace to Export to Key International Markets | Business


Grovara, the easy global wholesale experience, announces that Waterloo Sparkling Water, known for its authentic fruit-inspired flavors and lively carbonation, has joined the company’s online marketplace to establish its fast-growing brand in overseas markets.

Grovara, which enables seven-click exporting on the largest online selling platform for better-for-you American food and beverage brands, is positioning Waterloo for multiple international regions, including Latin America, the Middle East, and Asia. The proprietary B2B marketplace is currently processing initial orders for Waterloo products.

“We are immensely proud to be able to offer such a dynamic brand on our marketplace,” says Grovara CEO and Co-Founder Abu Kamara. “This relationship demonstrates the power of our platform and how we are changing global commerce, and we look forward to helping Waterloo achieve its international goals.”

The Austin, TX-based company is looking to build on its exceptional growth in the U.S. by making the brand more accessible to its expanding fanbase in key overseas markets. Waterloo was seeking a turnkey solution for all its international business and found just that in Grovara.

“Grovara has an impressive online platform and an experienced global team,” says Waterloo CEO Jason Shiver. “We are thrilled to partner with Grovara and join their portfolio of brands as we expand our brand awareness and distribution to the international market.”

Waterloo stands out in the massive sparkling water category with its commitment to crafting uniquely refreshing waters that taste the way consumers expect them to taste. With artfully blended Non-GMO Project Verified natural flavors and purified carbonated water, the Waterloo portfolio of 12 sparkling waters brings forward true-to-fruit taste and aroma while supporting healthy, active lifestyles with zero calories, zero sugars or artificial sweeteners, and zero sodium. Distributed nationally throughout the U.S., Waterloo’s line-up includes long-time favorites Black Cherry, Strawberry, and Watermelon and recent additions Pineapple and Cranberry.

“Waterloo is such a great brand to have on our marketplace. They have amazing tasting products,” says Grovara Vice President for Brand Operations and Management Kerri McLaughlin. “It’s even better to have a brand so focused on international success and so well-positioned to launch the right products in the right markets.”

Grovara streamlines and automates the many complex and fragmented steps of exporting in a single, frictionless platform where brands and buyers can connect and transact. The platform provides a full suite of tools for brands to manage their overseas sales channel, including a real-time export document manager, automatic notifications, and real-time performance insights via a robust dashboard.

Interested better-for-you American brands can schedule a demo of Grovara’s platform here.


Grovara enables an easy global wholesale experience as the only online marketplace supporting hundreds of American better-for-you brands and thousands of buyers in more than 50 countries. With just 1 in 10 brands selling overseas, Grovara facilitates global exporting and importing with a lightweight tech-driven platform that provides automation and intelligence-based tools. Grovara leverages visibility, discovery, and an intuitive user experience to deliver easy transacting and management, creating a streamlined pathway to dynamic global growth potential. For more information or to join the curated ecosystem, please visit


Founded in 2017 and independently owned, Waterloo Sparkling Water offers fruit-inspired flavors and aromas with a lively amount of carbonation for a uniquely authentic and refreshing anytime drink. Waterloo has been challenging expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for. Made with Non-GMO Project Verified and Whole30 Approved flavors, Waterloo Sparkling Water is free of calories, sodium, sugar and artificial sweeteners. For the benefit of its fans and the environment, Waterloo has only ever been produced in aluminum cans made with BPA-free liners. Waterloo Sparkling Water is sold at retailers nationwide. For more information, please visit or follow @waterloosparkling on Instagram and Facebook.

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SOURCE: Grovara

Copyright Business Wire 2021.

PUB: 11/30/2021 09:45 AM/DISC: 11/30/2021 09:47 AM

Copyright Business Wire 2021.