Singapore-based super-app Grab is partnering with WPP’s media arm GroupM to boost their clients’ e-commerce and retail media capabilities.
“I am delighted to have GrabAds named as a GroupM Partner in South East Asia. This partnership not only brings together the best-in-class capabilities of GrabAds and GroupM to collectively help brands in South East Asia grow their e-commerce footprint, but it also paves the way for them to find new and creative ways to reach, engage and move their consumers to act effectively on the Grab platform,” said Ken Mandel, regional managing director and head of GrabAds and brand insights.
“We are excited to be able to work more closely with GroupM’s clients to harness the capabilities of our full-funnel advertising solutions, as well as with the GroupM team to expand usage of retail media in the region.”
Jon Thurlow, chief operating officer for Asia Pacific at GroupM, said: “With the growth of e-commerce showing no signs of slowing, we have built up our capabilities to support the growing needs of our clients across the region to enhance brand visibility and drive business impact through the effective use of retail media.
“We are delighted to be partnering with the advertising unit of South East Asia’s leading super-app, GrabAds, to help our clients expand their footprint in the highly-competitive digital world, connect and engage with their target consumers effectively on the Grab platform. We are excited about the potential of this partnership and believe that we can collectively work together to help move brands, businesses and the South East Asia digital economy forward in these challenging times.”
How will Grab and GroupM work together?
As a GroupM Partner, GrabAds will help GroupM clients leverage the capabilities of GrabFood and GrabMart, as well as the insights from Grab’s first-party data to reach, engage and move consumers to action across the funnel on the platform.
GrabAds will provide GroupM’s clients with early access to its latest advertising features and solutions, such as Rank Boosters to help Grab’s merchant-partners increase their visibility through Search Ads and Listings, as well as the GrabAds Masthead that enables brands to drive visibility with their target consumers.
GrabAds will also provide GroupM’s commerce teams with deep learning and development support, along with insights on consumer attitudes and behaviors, knowledge and tools to help them harness the power of retail media to support their clients’ objectives to drive business impact.