After two years without spending money on in-person business development, midsize law firms are cautiously optimistic about a return to dinners, retreats, event sponsorships and anything else that puts them in the same room as their clients.
But as firms budget for pre-pandemic spending on in-person marketing, firm leaders and CMOs said the unpredictability of new COVID variants has caused them to increase their focus and spending on digital tools as well.
https://www.law.com/pro-mid-market/2022/05/27/hedging-in-person-expectations-midsize-firm-marketers-individualize-digital-business-development/