Hedging In-Person Expectations, Midsize Firm Marketers Individualize Digital Business Development

After two years without spending money on in-person business development, midsize law firms are cautiously optimistic about a return to dinners, retreats, event sponsorships and anything else that puts them in the same room as their clients.

But as firms budget for pre-pandemic spending on in-person marketing, firm leaders and CMOs said the unpredictability of new COVID variants has caused them to increase their focus and spending on digital tools as well.