Intrinsic ID Taps Former Arm Executive to Lead Business Development Efforts as Need for Embedded Security Soars

Sunnyvale, California–(Newsfile Corp. – May 19, 2022) – Intrinsic ID, the world’s leading provider of Physical Unclonable Function (PUF) security IP for embedded systems, is proud to welcome industry veteran Reed Hinkel to the position of Vice President of Business Development. Reed brings more than 20 years of experience as a technology, IoT and cybersecurity expert in companies such as Arm and Texas Instruments. At Intrinsic ID, he will help the company build a robust ecosystem, strengthen channel partnerships and expand into new markets to further solidify its leadership role in the embedded security industry.

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About Intrinsic ID

Intrinsic ID is the world’s leading provider of security IP for embedded systems based on PUF technology. The technology provides an additional level of hardware security utilizing the inherent uniqueness in each and every silicon chip. The IP can be delivered in hardware or software and can be applied easily to almost any chip – from tiny microcontrollers to high-performance FPGAs – and at any stage of a product’s lifecycle. Intrinsic ID customers around the globe use its products to protect sensitive military and government data and systems, validate payment systems, secure connectivity, and authenticate chips and devices.


Toni Sottak,
[email protected]

Source: Intrinsic ID

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