MasterCraft Boat Co. yesterday announced that world champion wakeboarder Nick Davies will serve as business development manager for its European and Middle Eastern markets effective May 1.
“MasterCraft is thrilled to have a passionate water-sports enthusiast with an extensive background in the sport to represent the brand,” vice president of global sales Matt McDevitt said in a statement. “Nick’s professionalism and his water-sports experience will make him a perfect fit to grow the brand in Europe and the Middle East.”
Added Davies: “Wakeboarding has been a huge part of my life since the age of 12. Having traveled the world to share my skills, my main aim when coaching is to facilitate others to reach their goals. I look forward to using those skills to maximize sales and growth for the business.”