Next round of SIGCUBATOR opens for food and beverage innovation

SIG said while many entrepreneurial start-ups are driving industry innovation and value creation, some don’t have the volume to produce big batches with co-packers or the expertise and financial ability to invest in their own production plant, which is what the program is intended to address.

One start-up business who applied to SIGCUBATOR in an earlier round is The Good Pea Co based in the UK, which was sponsored by SIG to have its pea-based milks test-filled in SIG’s unique carton bottle combidome 1,000ml at co-packer Framptons. Framptons will now be the co-manufacturer of The Good Pea Co as the company gets ready to launch its two new SKUs: Original and Barista.

Suhani Bhudia, co-founder of The Good Pea Co, said, “Thanks to SIG and the huge support from its SIGCUBATOR program, especially the initial cost-free test filling in SIG’s combidome carton bottle, we are now ready to launch our two new healthy and sustainable plant drinks to market with co-packer Framptons. SIG’s sponsorship will enable The Good Pea Co to produce samples for potential retailer listings and boost brand awareness at vegan festivals and pop ups.

“SIGCUBATOR has been a game changer for us, as we went from cooking up pea recipes in our own kitchens at home to launching our first commercially scalable products with Framptons. I would highly recommend submitting your idea to SIG’s SIGCUBATOR program, as the result could be so pivotal for your business too.”

SIGCUBATOR takes start-up ideas on a ‘consumer-centric’ journey, from testing prototypes in SIG’s test centre in Germany, through to a launch to market. SIG said it gives advice, consumer-focused insights, and access to its global network within the food and beverage industry.