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Online marketplaces are driving digital transformation

It’s no secret that the UK retail landscape has undergone a huge period of change, as many retailers have had to pivot their business models at rapid pace to cater to new ways of living and working. Retailers have invested in new technologies and sales strategies to maintain operations in changing circumstances, and to keep up with the rate of wild fluctuations in demand.

Post pandemic, retailers had to consider how they cater to consumer needs both in-store and online. Now more than ever, these businesses are being challenged to provide a seamless shopping experience while simultaneously adapting to the constantly evolving customer needs and behaviors.

About the author

Luca Cassina is Executive Vice President of Customer Success B2C at Mirakl.