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Paula M Parker Ashland business adviser writes column

Paula M. Parker

If architect, systems theorist and inventor R. Buckminster “Bucky” Fuller were alive and advising entrepreneurs today, maybe he’d hammer this home: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing one obsolete.”

Fuller’s theory works in certain situations with skillful application; as an adviser, my focus is business. So I’ll channel a little Bucky and this uncommon idea to help supercharge your business, or maybe inspire you to start one.

You’re welcome. This one’s on the house.

“You never change things by fighting the existing reality.”

Let’s test Fuller’s theory. Make a fist. Now have a buddy do the same thing. With equal force, push your fist against his. Nothing much happens — equal force can nullify progress.

What’s next? Opposing sides fight harder. Compound that vicious cycle with this acoustic phenomenon from Simone Wright, author of “First Intelligence” highlights”: It’s OK to not like something. But consistently complaining about it is like standing at the edge of the Grand Canyon yelling, “I don’t like this!” Then what? The echo bounces back. And you get more, “I don’t like this!”