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TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data – TechCrunch

TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data – TechCrunch

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform. On the Creator Marketplace website, launched in late…

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Stitch raises M for its API infrastructure and embedded finance platform – TechCrunch

Stitch raises $21M for its API infrastructure and embedded finance platform – TechCrunch

Open finance continues to be a significant theme in the world of fintech as businesses tap APIs to access customers’ financial accounts and provide a gamut of integrated and embedded financial services. In the latest development, Stitch — one of the prominent players building and operating these APIs in Africa — confirmed to TechCrunch that…

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