Buy cheap website traffic

billions

Once an afterthought, brand licensing reaps billions for CPGs hungry for growth

Despite an enviable portfolio of iconic billion-dollar brands and widespread recognition, even a well-known company like Hershey sometimes needs a little help reaching consumers. In early 2020, Hershey, the 128-year-old manufacturer behind brands such as Reese’s and Kisses, identified a market opportunity for healthier chocolate milk as part of an effort to position itself as…

Read More

Bad financial reporting estimated to cost companies billions

Dysfunctional and manual financial reporting processes are expected to cost U.S. businesses $7.8 billion this year, according to a new report, as a result of financial planning and analysis teams spending at least two hours on manual work each week, with annual company budgets taking up to six months to prepare. The report, released Thursday…

Read More