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BNZSA

Global Sales and Marketing agency BNZSA has launched a Decision Science practice and hires industry expert Angela Beresford to head it up

Previously, Beresford has worked for Google, Harte Hanks, Publicis Groupe, BT Enterprise, BskyB, and O2, where she created data assets and models to predict not just which companies to target, and when, but also how to adapt messaging to reflect individual contacts’ motivations and communication preferences. The Decision Science practice forms part of a 50-strong Data…

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