Brand

Kapruka’s Sub Brand SOLDOUT.LK launching online marketplace for second-hand goods – The Island

The media has reported that the government intends to implement a system of quotas for imports and the rationing of food and fuel. This is the latest in the long list of interventions over the last two years to address the growing balance of payments problems. Similar to previous measures this too only addresses the…

Marguerita Mcnally

How To Select A Guide When Launching Your Luxurious Emblem

Marilisa Barbieri, Industry Guide and Luxurious Emblem Professional. Getty Creating a full-fledged model symbol, making an affect in your audience and making plans a collection of movements to develop and scale can all make launching a luxurious model daunting. And you probably have very little formal revel in within the trade, launching a luxurious model…

Marguerita Mcnally

Fortress Brand Group Acquires Taylor & Pond, a Leading Beauty-Focused Digital Demand Generation Agency

With this strategic partnership, Fortress Brand expands its capabilities and further deepens its beauty, health, and wellness expertise. Through its recent acquisitions and with a global team of over 250 employees spanning three time zones, Fortress Brand, along with creative agency, School House, international digital marketing agency, Finc3, and now Taylor & Pond, has the…

Marguerita Mcnally

Once an afterthought, brand licensing reaps billions for CPGs hungry for growth

Despite an enviable portfolio of iconic billion-dollar brands and widespread recognition, even a well-known company like Hershey sometimes needs a little help reaching consumers. In early 2020, Hershey, the 128-year-old manufacturer behind brands such as Reese’s and Kisses, identified a market opportunity for healthier chocolate milk as part of an effort to position itself as…

Marguerita Mcnally

How To Benchmark Your Brand Against Competitors With 3 Strategies

Supply chain shortages. Public health restrictions. And the meteoric proliferation of delivery apps and take-out dining. These are just a handful of trends driving change and innovation across the Food and Beverage industry, now and in the foreseeable future. Sprinklr For Food and Beverage brands, this rapidly changing and often unpredictable landscape has made already…

Marguerita Mcnally

Amazon still the top e-commerce brand for Canadians: RBC survey

Amazon is the top e-commerce company in Canada, according to a new RBC Capital Markets survey. (Photo by Artur Widak/NurPhoto via Getty Images) While Canadians shopped online less in 2021 than they did the year the pandemic hit, a new RBC survey has found that Amazon remained the top e-commerce brand among online shoppers. RBC…

Marguerita Mcnally

Online Reputation Can Propel Your Personal Brand And Business Forward

Liana Zavo is the founder & CEO of ZavoMedia Group, an NYC-based full-service public relations and digital marketing agency. getty In a world where businesses compete for attention, it is a priority for entrepreneurs to establish an image that stands out. Personal branding remains a vital aspect that needs thoughtful planning to attract a target audience….

Marguerita Mcnally