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4 Digital Marketing Trends to Watch in 2022, According to Experts [DesignRush QuickSights]

Digital ad spending is expected to increase by at least $80 billion this year as businesses continue to engage their audiences online. DesignRush reached out to digital marketing experts to get insights on the most effective digital marketing trends in 2022. MIAMI, Feb. 4, 2022 /PRNewswire-PRWeb/ — According to eMarketer, digital ad spending reached $380…

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E-Commerce Adtech M&a Expected to Rise in 2022: Experts

The M&A market for tech firms that help facilitate retail advertising is heating up. Agencies and private equity firms are gobbling up companies in the space. Insider spoke to buyers about what they’re looking for in acquisitions. Ecommerce advertising is booming as people shop more online, and retailers like Walmart and Macy’s are scrambling to…

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jofa economic outlook survey q4 2021

Finance experts’ outlook softens amid supply chain, labor challenges

The economic outlook of financial executives in the United States continued to soften slightly in the fourth quarter amid faltering confidence in the domestic economy, according to the Business & Industry Economic Outlook Survey released Thursday by the Association of International Certified Professional Accountants. The survey’s CPA Outlook Index (CPAOI) dipped by one point to…

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Accounting Experts Ask Congress to Change Proposal on Minimum Corporate Tax

More than 200 accounting and tax experts, including at least two former U.S. accounting-standards officials, have asked federal lawmakers not to tie a proposed minimum corporate tax to income measures reported to investors. Under the proposal, companies reporting at least $1 billion in pretax book income would have to pay a minimum tax of 15%…

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Facebook didn’t seek outside advice in renaming itself Meta. Branding experts say that may prove a mistake.

When even a small company considers a new name, it often turns to branding consultants who specialize in that very job. But when Facebook FB, +2.11%, the social-media giant whose reputation has taken a significant hit in recent months, decided to come up with a new moniker, it apparently saw no reason to hire experts…

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