TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform. On the Creator Marketplace website, launched in late…
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There are about 800 plus direct-to-consumer (D2C) brands in India. In a country where there are more than 100 million online shoppers, the D2C category is poised to create a $100 billion market opportunity by 2025. The D2C way of doing business has pushed many legacy brands to open up new sales channels by either…
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Credit: Unsplash/CC0 Public Domain A YouTube personality takes a break from chatting about video games to talk about a web hosting service. An Instagram account devoted to beauty spotlights a new haircare product. A TikToker shouts out a fast-food sandwich to her fans. Anyone who uses social media has almost certainly seen influential figures—commonly referred…
Read MoreCora Delaney is the founder of EYC, a management agency that focuses on influencer talent. Last year, EYC booked more than $1 million in revenue. This is part of Insider’s entrepreneur series “Star, Rising,” which highlights early entrepreneurs. Loading Something is loading. Name: Cora Delaney Age: 28 Location: London Business: A creative management agency that…
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