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What Facebook’s Meta Rebrand Signals for E-Commerce – WWD

Facebook Inc.’s rebrand as Meta Platforms Inc. underscores how urgent it is for retailers and brands to build experiential e-commerce into their business strategies today in order to establish a distinctive presence in the metaverse tomorrow.  Often described as the next generation of the internet, the metaverse is a connected, 3D virtual world where consumers,…

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Apple Offers Bonuses Ranging Up To $180,000 To Retain Workers And Ward Off Meta From Poaching Top Talent

In a preemptive strike to retain top talent, Apple is offering an “unusual and significant stock … [+] bonuses to some engineers in an effort to retain talent, looking to stave off defections to tech rivals.” getty Apple, one of the largest tech companies in the world, is worried. The war for talent, especially in…

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Facebook didn’t seek outside advice in renaming itself Meta. Branding experts say that may prove a mistake.

When even a small company considers a new name, it often turns to branding consultants who specialize in that very job. But when Facebook FB, +2.11%, the social-media giant whose reputation has taken a significant hit in recent months, decided to come up with a new moniker, it apparently saw no reason to hire experts…

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