Consumers today are seeking more privacy of their data, and rightly so. Many people find increasingly personalized advertisements intrusive and a violation of their privacy. In response, governments worldwide are enacting tough privacy and security laws such as GDPR in Europe and CCPA in the US. Industries are also driving change to give online consumers…
Read MoreThe value retailer is looking to beef up its digital marketing capability in a bid to offer more personalised content to consumers, as the business eyes the launch of a new customer-facing website next year. Primark is looking to strengthen its digital marketing capability in order to deliver “more personalised content” to customers, as the…
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