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Nonprofits turn to tech to court younger, more diverse donors

Nonprofits turn to tech to court younger, more diverse donors

Preliminary data from 2021’s Giving Tuesday show that philanthropic donations in the U.S. increased by 9% from 2020 to 2021, compared to a 25% surge the year prior.  That has a lot to do with the pandemic, said Soraya Alexander, chief operating officer of the nonprofit fundraising platform Classy, in an email to Marketplace. “Much…

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10 Non-Digital Inbound Marketing Tactics To Turn Consumers Into Prospects

10 Non-Digital Inbound Marketing Tactics To Turn Consumers Into Prospects

When you think about inbound marketing, your mind probably goes straight to the internet. The standard methods of drawing leads into a company’s sales and marketing funnel (or onto its flywheel) work by attracting consumers and pushing them toward conversion. Typically, such inbound marketing strategies rely almost exclusively on digital tactics. However, smart marketers know…

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CFOs Turn to Digital Finance and Accounting Service Providers for New Analytics

CFOs Turn to Digital Finance and Accounting Service Providers for New Analytics

ISG Provider Lens™ report finds CFOs around the globe seeking more visibility into financial operations as companies recover from the COVID-19 pandemic STAMFORD, Conn., October 05, 2021–(BUSINESS WIRE)–Chief financial officers around the globe are looking for more transparency and visibility into their companies’ financial operations, and are turning to providers of digital finance and accounting…

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