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The World’s Most Valuable Food, Beverage and Dairy Brands

The food and drink sector, especially soft drinks, took its share of the beating from Covid-19, but Coca-Cola still reigns as the most valuable soft drink brand.

That’s according to a report by Brand Finance, a business valuation and strategy consultancy, that calculates the value of brands, which can often be among a company’s most valuable intangible assets.

Coca-Cola  (KO) – Get Coca-Cola Company Report company’s revenue in 2020 was $33.03 billion, down 28% from 2019 after a year of restaurant, movie theater and sports venue closures, but posted better-than-expected third-quarter earnings and lifted its full-year profit forecast, results for which are scheduled to be released Feb. 10. The brand itself, with a logo recognizable on billboards worldwide not just in English, but in scripts randing from Arabic to Bengali, is valued by Brand Finance at $33.2 billion, down about $4.8 billion from 2020.