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This Industry-First Online Marketplace Is Helping Companies ‘SourceGreenPackaging’

The newly launched B2B marketplace helps connect companies with vetted, sustainable, plastic-free packaging options, as well as education on materials
and the evolving regulatory landscape.

With only 9 percent of all

being recycled and 12 percent
it’s no wonder the environment is suffering from the effects of plastic
pollution. Companies and consumers alike have been attempting to turn away from
the ubiquitous material in favor of compostable,
sustainable substitutes.

A recent report by

showed that 64 percent of consumers are more likely to buy from retailers with
sustainable packaging and 50 percent are willing to pay more for sustainable
packaging and delivery. Businesses aware of the urgent need to move away from
plastic are searching for a platform that allows them to do so.

Enter the new, online marketplace,
SourceGreenPackaging — launched in
August. The first of its kind — with an oversubscribed pre-seed round — the
company has hit the ground running, along with the demand for plastic-free
packaging solutions.

“A few years ago, the plastic crisis wasn’t in the limelight; but now it’s
something businesses need to address immediately,” co-founder Sonalie

told Sustainable Brands™. “Over the last couple of years, I have heard businesses
say that they want to change but they don’t know where to look — which is one of
the main reasons [co-founder Luc Des
] and I decided to
offer an ecosystem for businesses to effectively ‘SourceGreenPackaging.’”

Figueiras said the pandemic — and the corresponding boom in
— helped increase people’s awareness of problematic

“There is no escaping the packaging pile up when you are stuck at home; so,
people have had to face the reality of their online purchases, from food to
retail,” she said. “This has led to consumers asking if businesses can do
better, and businesses adapting to their requests.”

COVID-19 has also moved a lot of product sourcing virtual. This, along with a
minimized need for tradeshows and the accompanying expenses for businesses,
meant it was only a matter of time before the gap for an online, B2B marketplace
for sustainable packaging was filled.

“We are digitising ecommerce for a B2B market. B2C gets a lot of attention and
companies have gone online and been hugely successful; however, B2B still feels
very dinosaur-like.” Figueiras said.

More than a sustainable packaging marketplace, SourceGreenPackaging
differentiates itself through an extensive, transparency-first vetting approach,
which examines suppliers’ certifications, testing procedures and materials.

“The packaging industry is rife with greenwashing — it’s a huge problem. Even
some of the suppliers that we talk to don’t understand their own products,”
Figueiras explained. “Forget the buyers — the buyers know they need green
packaging, but they don’t know what that really means; so, it’s important to vet
the suppliers from the start.”

The company’s vetting approach is backed by a leading team of experts in its
ethics committee
comprised of activists, material scientists, toxicology specialists, packaging
and circularity experts.

Figueiras rightly pointed out that packaging
are needed to bring about both corporate and public behavior change and enforce
mass impact, reduction and
With the world declaring

on single-use plastic, regulatory changes seem likely to follow; however until
they do, businesses will have to use their initiative to adapt to consumer needs
and to be held accountable for every component of their products and their end
of life.

A lack of education for businesses surrounding materials can sometimes lead to
unintentional greenwashing and
Therefore, SourceGreenPackaging is also planning a series of free community
events for businesses and buyers — featuring experts from its ethics committee,
to help inform participants about different materials, regulatory changes and
certification issues.

SourceGreenPackaging is more than a packaging platform — it is a place for
scaling the education, accessibility and innovation needed to help us achieve a
world free from plastic pollution.